Above: Folded front of Amazing Rewards direct mail piece - the placement of this fold mimics this man's 
opening of metal doors.

Below: unfolded outside of the direct mail piece. This mailer has a three paneled gate fold.
Below: unfolded inside of the piece - this mailer physically unfolds into the narrative of this custom motorcycle builder and his clients.
Below: Close up view of panel one.
Below: Close up view of panels 2 & 3
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