Amazing Rewards Retail Banking Direct Mail Campaign

The desired Response for this direct mail campaign was to: Increase new card acquisition and new card activation rates. The Amazing Rewards credit card is unique among its competitors. Cardholders earn one point per dollar spent on every purchase made with their card that, in turn, can be redeemed for anything purchased with the card. The strategy of the direct mail campaign was to help support the branch staff, still working on honing their sales skills.

Above: Folded front of Amazing Rewards direct mail piece - the placement of this fold mimics this man's 
opening of metal doors.

Below: unfolded outside of the direct mail piece. This mailer has a three paneled gate fold.
Below: unfolded inside of the piece - this mailer physically unfolds into the narrative of this custom motorcycle builder and his clients.
Below: Close up view of panel one.
Below: Close up view of panels 2 & 3
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