Above: Folded front of Amazing Rewards direct mail piece - the placement of this fold mimics this man's
opening of metal doors.
opening of metal doors.
Below: unfolded outside of the direct mail piece. This mailer has a three paneled gate fold.
Below: unfolded inside of the piece - this mailer physically unfolds into the narrative of this custom motorcycle builder and his clients.
Below: Close up view of panel one.
Below: Close up view of panels 2 & 3