Above: Funtastic Gymnastic logo mark
Logo Strategy: The mark, which is nested inside the company name is a light blue, illustrated lowercase I. The
tittle of this i character is a smiley face bubble. The mark is meant to initially call attention to the idea of a person attending the classes in first person (I) as it helps to spell out fantastic. The dot in this stylized lowercase letter, as mentioned previously, alludes to a smiley face as well as a bubble. This is because both things convey a fun experience. The mark can appear separate from the logotype on various Funtastic applications. In addition to this, the tittle can appear by itself on various publications in the form of a blue outline pattern. This allows for the playful character mark to translate into a more sophisticated application when applied elsewhere. This is also what makes the signature applicable for such a wide demographic of ages.
Below: Funtastic Gymnastic Print Collateral (business card, envelope and letterhead)
Ad Strategy: The advertisements created for Funtastic Gymnastic Therapy feature photos of a child participating in
the therapeutic gymnastic activities. This allows outsiders to become familiarized with what goes on within sessions, and to become engaged - prompting them to learn more about the company by visiting the website.