points on the topic.
Collateral Strategy: The demographic for this collateral set is: males and females ranging from 15 - 28 years
of age. The aesthetic that I used here was inspired by the Arts and Crafts and/or Art Nouveau movements.
I was inspired by these movements because they were focused on nature and a return to the handcrafted aesthetic. I felt that it was appropriate to use this style when discussing the very naturalistic diet chosen
by some. Each pamphlet features one of three colors: olive green, pink, and light blue to distinguish
between the vegetarianism types. The typeface used on these pieces is Goudy Old style.